The key to gaining a competitive advantage, for any business, lies in having an in-depth knowledge and understanding of the product, the target audience, competitors and the market.
As a leading business research company, we provide actionable insights to help our clients understand the target market, consumer behaviour, market trends, industry developments, competitors and vendors so as to help them to chalk out business strategies and gain competitive advantage.
Here at SNPG Consulting, we have in-depth domain expertise that enables us to understand the client's exacting requirements and deliver services in complete alignment. We are backed by a dedicated business research service team, comprising of specialists in customer profiling, market research, business consulting, and market intelligence. Our experts use industry-best practices along with technology solutions to research and analyze business-critical data, and convert it into actionable insights.
With business analysis and business research services, we support you at every stage – your business's launch, day-to-day operations, and the growth. Our service spectrum includes research on customers, prospects and markets, analysis of companies, market segments and industries, as well as report preparation.
All business plans require careful attention to the following:
- Industry Analysis: We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.
- Competitive Analysis: You know you have competitors, but what do you know about them? We provide an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.
- Target Market Analysis: Identifying and prioritizing specific target markets is another key part of business plans where research is crucial. You need to have clear actionable answers to qestions such as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to? Our experts assist you by providing such critical research of market analysis to help you plan your business strategies.